Top 9 Digital Marketing Trends for Real Estate Agents in 2023

The landscape of residential real estate is evolving rapidly, and so is the way properties are marketed to potential buyers. In 2023, digital marketing continues to be a game-changer for real estate agents looking to connect with their target audience effectively. As consumer behavior and technology evolve, staying on top of the latest trends is essential to remain competitive and successful in the industry.

Here are the top 9 digital marketing trends that residential real estate agents should embrace in 2023.

• Video Marketing Takes The #1 Position: Video content has proven its merit over and over, and in 2023, it's dominating the real estate market. Buyers search hard inline for immersive video experiences that provide a realistic look and feel of a property. The top real estate agents are creating high-quality video tours, drone footage showcasing the neighborhood, and even virtual reality tours for a more interactive experience. The best part about these videos is two-fold. First they capture the attention of buyers. Second, they act as a pre-qualifying tool for leads. Making these videos can be fun and easy with the right tools. Here is a list of tools and tactics to use.

• Live Virtual Tours and Open Houses: Don’t skip this trend just because virtual tours have been around for a while. Real estate agents can host live virtual tours and open houses, allowing potential buyers to ask questions in real-time and get a personalized experience. Home buyers and sellers are all about convenience. Hosting LIVE virtual tours adds a human touch to the digital process and builds trust / credibility between you and your audience.

• Personalization with AI and Big Data: Ok here we go! Stick with us here. Artificial Intelligence (AI) and Big Data are transforming how agents personalize their marketing efforts. These technologies are enabling agents to create tailored content and recommendations. You might already be using technologies without you being aware of it. Are you using marketing automation software like Constant Contact or Mailchimp? If so, tap into their AI tools and use their recommendations.

• Using More Social Media Platforms: Social media remains a critical tool for real estate marketing, but the focus is shifting from just Facebook to a more diverse range of platforms. Other platforms like Instagram, Pinterest, and TikTok are gaining major traction in the real estate world. Hopefully, you didn’t just sigh, haha! This is a good thing. Why? This allows agents to showcase listings in different places for different types of buyers. Focus on developing a diversified social media marketing strategy to reach a larger audience.

• Influence of Voice Search: This digital marketing strategy is on the rise! Optimizing real estate content for voice search is becoming powerful. People are using voice-activated devices like smartphones and smart speakers to inquire about real estate options. We found this resource and it is fantastic for learning how to optimize your content for voice search easily.

• Chatbots for Instant Engagement: Chatbots are becoming more sophisticated and can provide instant responses to potential buyers' inquiries. Yes, they can be a little annoying if set up incorrectly, but these AI-powered tools are available 24/7, ensuring that no lead goes unanswered. How cool is it to think that at 2:00 in the morning, the lead looking at listings on your website can be nurtured! They can provide property information, schedule showings, and even offer personalized property recommendations based on the user's preferences. Don’t dismiss this strategy! People are searching for real estate at all times of the day and night.

• Green and Sustainable Marketing: Yes, this is a “thing.” As environmental awareness grows, more buyers are interested in sustainable and energy-efficient homes. It is paramount that real estate agents highlight these features in their digital and traditional marketing strategies. Showcasing eco-friendly amenities and energy-saving technologies can attract environmentally-conscious buyers.

• Localized SEO Strategies: This is a trend that is not going away any time soon. Search Engine Optimization (SEO) remains crucial, but the focus is shifting towards localized strategies. With "near me,” or “homes for sale in (insert city)” searches on the rise, agents must optimize their online presence for local search terms. This includes updating Google My Business listings, using location-specific keywords, and obtaining local backlinks. It only takes about 30 minutes to really optimize your Google My Business profile. It is WORTH your time.

Let’s Close this Article

Residential real estate agents must adapt to the ever-evolving digital landscape to stand out and stay competitive in any market. Video content, live virtual tours, personalization through AI, diversified social media presence, voice search optimization, and other trends are shaping the way properties are marketed in 2023. Each of these strategies listed above are strategies that you can begin executing today. So get after it and start watching your online presence grow.

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