Imaginative Residential Real Estate Email Marketing Tactics

In this article, we’re going to show you TWO, not so often used but effective, email marketing marketing automation ideas for every real estate agent to use now plus 25 top performing subject lines.

Ready? Let’s go!

Create a Value-Packed Weekly or Monthly Newsletter for Your Audience(s)

There’s an obvious reason why we are suggesting this! LOL! As leads and past clients start signing up for your newsletter, it is important to provide your audience with valuable information that will help build trust and credibility. Your audience wants to feel that you’re an expert in the local market. Focus on topics you know your ideal audience wants to hear about.

Consider including the following real estate topics

• Announcing new listings

• Neighborhood guides

• Your opinion on market trends

• Market research

• Fun updates about your life

• A recent blog post you’ve created

• Success stories or testimonials from past clients

Sending out regular email newsletters is an easy way to keep your audience(s) up to date on what the market is doing and what you can offer them. Here’s a great example of a good real estate newsletter.

Set Up Behavior-Based Automated Emails

These kinds of emails are automatically sent out when certain behaviors are triggered. Now, before you think, this is to difficult or I don’t have time to create massive amounts of emails, take a look at this example.

Let’s say you send out an email with 3 new listings in Fort Lauderdale.

• Jason opens your email (because you had a great subject line, see section below), reads your email and really likes the two-story house with a wrap around front porch.

• He clicks then clicks the link to the listing page on your website to get the details about the property.

• Since Jason clicked the link, you can activate a behavioral trigger that automatically sends out a viewing invitation for that specific house.

• To recap you sent one email that had 3 listings. Now all you have to do is create three more automated emails on the back end.

Another great example of behavior-based automated emails can created for prices. Ask your audience in an email what budget they have available for their new home. This could be through a survey or direct links in that email. Based on their answers, segment them into audiences and then create automated triggers to send emails featuring property listings in their price range.

Residential Real Estate Agent Email Marketing Trends

Email marketing, when executed correctly, is a very powerful digital marketing strategy to increase your leads, provide value, and grow your business. For email marketing to be a worthwhile venture, developing a strong strategy is the key. Here are some examples of ways you can create, launch, and cultivate your email list:

1. Tell your network about your new email list: You must make it known that you’ve started an email list. You can share your email list launch on social media, add your email list to your personal email signature, or bring an email signup sheet to your next open house.

2. Include an email opt-in on your website: Make it easy for someone to find your email list signup for. Consider adding an email opt-in on your contact page on your website, on a pop-up on your website, in the footer of your website, or, if you blog, at the end of each blog post.

3. Run ads to your email list sign up page: If you want to use email marketing to scale your real estate business, running paid social media ads that direct traffic to your email list sign-up is a fast way to scale.

4. Offer something in exchange for signing up: Create a free download, aka a lead magnet, that new subscribers will receive just for signing up. This free gift should provide value and be something that potential subscribers will want related to real estate. This could be a PDF, an ebook, a video training, Here’s a great example:

Here 25 Top Performing Subject Lines That Will Increase Open Rates

It doesn’t matter what stage of the buying or selling process your audience is in, the most effective email subject lines are relevant, appealing, and ignite curiosity. The trick is to not give away everything in the subject line. For example, a subject line that reads, “A new bungalow just hit the market for $259,668” is too detailed. Instead, you want to offer them a taste of what they may expect. For example, “Brand new listing under your budget.” This one makes the reader immediately want to open your email.

Here we’ve got 25+ best real estate email subject lines that are currently working in the industry to get attention. Ready? Here we go:

Following Up With Leads

Working With Your Client

Nurturing Your Past Clients And Referrals

After No Response

Meeting Requests

In Conclusion

Email marketing is no longer optional for residential real estate agents. It is the only way to stay in constant contact with your past, present, and future buyers and sellers. These imaginative email marketing tactics, combined with these 25 high-performing subject lines, will help increase your digital touch points with your audience. They will also help you build trust and credibility, which is what most buyers and sellers want from you.

Articles are fun, but newsletters will transform your business! Sign-up for the Beyond Referrals newsletter and get three emails per week that are filled floor to ceiling with everything from social media and blog prompts to weekly Google Keyword research and exclusive case studies you won’t find anywhere else. It is your real estate agent digital marketing playbook, delivered to your inbox fresh each week.