3 tips to make your website mobile friendly + agent examples!

Welcome Agents!

In today’s newsletter we’ll cover: How to make your website mobile friendly

💥 Tips to make your website mobile friendly

🤯 Highlight 2 creative digital marketing tactics that residential real estate agents are using to reach their audience

📱 74% of homebuyers use mobile or tablets to search for properties

🧠 Prime strategies to check out

Today’s Newsletter takes about 4 minutes and 34 seconds to read.
Today’s Newsletters took 3.5 hours to research and write.

👀 Must See Inside

What’s On Deck For Today: Agent Mobile-Friendly Websites

For residential real estate agents, mastering digital marketing tactics is not just advantageous – it's essential. Why? Simply put, to remain relevant and competitive. The shift towards online property searches and buyer behavior necessitates agents to enhance their digital capabilities. From targeting specific demographics through social media to showcasing properties with immersive visuals, digital marketing can exponentially widen an agent's reach. Building an influential online presence instills credibility and trust, while data-driven insights refine strategies for optimal results. Embracing digital marketing isn't just a choice; it's a strategic imperative for agents to thrive in a rapidly changing real estate landscape.

Tips to make your website mobile friendly

Having a mobile-friendly website or if you’re feeling advantageous, even creating an app for your business makes the house hunting experience far easier for clients and buyers. According this article, 76% of homebuyers used a mobile or tablet search device in their home search.

If your website doesn’t work smoothly on a smartphone — takes too long to load, formats strangely, difficult to navigate — you can kiss those users goodbye. Don’t make your users go out of their way to find information. Be sure to:

1. Make sure to develop a responsive layout

2. Compress Images to a lower size

3. Use large and readable font

4. Optimize website speed

Did you know that Google has a mobile-friendly test tool that will scan your real estate website and immediately tell you if it’s mobile friendly or not? Check it out!

📈 Home Value Report

74% Of Homebuyers

It is critical that real estate agents ensure that their website, landing pages, online forms, etc., are mobile-friendly and easily accessible for the potential homebuyers and sellers. Did you know that real estate agents were the number one source of information at 87%? Following the agent, 74% of homebuyers are using their phones or tablets to search out information about properties.

🏡 Up and Coming Neighborhood

Market Trends and Updates

NYC housing prices are down by 1.6%: New York is a good barometer for the fluctuations in the housing market and if prices in the big apple are down by 1.6%, chances are they’re down much more across the country. Something worth talking about on social media, maybe?

Prices in Maine? Up 6.1%: What is shocking is that while big city prices are down, suburban real estate is through the roof. Main, Vermont, and New Hampshire are experiencing a volatile market that is exacerbated by low inventory.

Home Sales Down 13.5%: Q4 of 2023 is going to see many of the same trends, like high-interest rates and low inventory continue to affect the market. That’s why showcasing the value of buying a home right now is important, even if market conditions make it tough.

🚪 Knocking Doors

Weekly Digital Marketing Content Prompts

Here are this week’s prompts. This section should be freely formatted, but for example, here are some social media prompts. Include an opening paragraph like this to describe the prompts and why you’re picking these ones and then provide a few prompts like these:

1. Build and Optimize Your Google Business profile: The vast majority of searches for residential real estate agents is local. People search for realty businesses with search terms like “real estate agents near me” or “residential real estate agents in (insert city name),” etc. Google has a dedicated resource to help you optimize your GBP. It is a top-tier source for increasing traffic and business exposure.

2. Use the Right Hashtags on Social Media: Real estate agents who understand how and when to use hashtags on social media posts are killing it with finding new leads. Creating the right mix of local, topical, and popular hashtags that are relevant to your audience is critical. Use the key below and check out the top RE hashtags for 2023 here.

   • Local hashtags: #[city]realestate #[city]realtor #[city]realestatebroker #[city]living #[city]homes #thingstodoin[city]

   • Topical hashtags: #realestatetips #homebuyertips

   • Broad hashtags: #realtorsofinstagram #luxuryhomes #newhomes

3. Take 10 minutes each day this week and compress images to a lower size: Large image files can slow down your website. Use image compression tools to reduce file sizes without compromising quality. Start with your home page, then move on to your product listing pages, blog pages and so on.

We know that these prompts might take a little bit of time to complete. Incorporating these three prompts into each work day will help your business begin to be found online. Plus, you’ll be reaching new people on the regular.

🔔 Doorbell Ditching

Having a mindset that is powerful and focused on becoming a GREAT real estate agent is key. Yes, this line of work requires hard work and major sacrifices, but with a strong mindset working for you, we believe that there is nothing that can hold you back from success. Heck, you’re subscribed to this newsletter aren’t you?

📰 Prime Reads

 📱 Social Media: The complete guide to marketing real estate on social media (link) 10 minute read

💻 Email Marketing/Marketing Automation: The realtors guide to email marketing 2023 (link) 15 minute read

📈 Search Engine Optimization (SEO): Residential Real Estate SEO: A complete blueprint (link) 15 minute read

🧠 Content Marketing: 101 real estate content marketing ideas (link) 20 minute read

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